The Future Of Adult By Darren Roberts
The place where sex and technology blend together perfectly.

Posts Tagged ‘adult_toy’

Photo of lelo

Launched in 2003 by the industrial design and engineering team of Eric Kalen, Carl Magnuson, and Filip Sedic, intimate lifestyle company LELO has since expanded from a single office in Stockholm to a worldwide brand with over 200 employees in the U.S., Australia, Asia, and Europe.  Now selling in over 40 international markets, LELO has more than doubled its sales volume annually since its inception.

At an average retail price of $100 per vibrator, LELO’s luxury products range from the diminutive “lipstick” model, MIA, and the motion-controlled, waterproof TIANI, to the ultra-high end, 24-karat gold-plated INEZ, priced at $15,000.  In 2010, LELO expanded its offerings to include cuffs, ties, and blindfolds, as well as massage oils, candles, and a water-based personal moisturizer.  In 2011, LELO debuted its SUSSURRA line of silk lingerie and loungewear, as well as PicoBong, a lower-priced brand designed to appeal to a younger clientele.  Every one of LELO’s products is certified as body-safe before being brought to market.

LELO’s products have been featured in Forbes,Cosmopolitan, Elle, Women’s Health, Maxim, GQ, Wired, and the New York Times, among others.  LELO recently appeared at the Las Vegas Consumer Electronics Show, and has signed partnerships to sell its products through Walgreens, Apoteket, and Wynn Las Vegas, as well as luxury boutiques in Los Angeles, New York, London, Paris, Rome, Berlin, and its native Stockholm.


Ethan Imboden

After a chance meeting with a professor of industrial design while in Europe, Imboden set a new goal: to work in the world of design.  He returned to America and began searching for local companies, eventually landing an interview with Portland-based firm, Ziba.  While he did not get the job, he did receive—and follow— the interviewer’s advice to go back to school and earn a degree in design.  Pratt Institute in New York quickly became his alma mater and he graduated with his Masters in Industrial Design, which opened the doors previously closed to him.

After landing jobs with top design firms like Arnell Group, Ecco Design, FrogDesign, and Alchemy Labs and consulting with Ford, Motorola, Nike, and others, Imboden decided to create his own design firm: Plink.  Plink enabled him to gather together the best designers he had worked with and take on projects previously denied to him, but while creating his firm, he came to realize that one set of products had not received the attention it needed from the world of design: sex toys.

In 2004, Jimmyjane was brought to life: a company of innovators bringing safe, elegant, and effective sex toys to the adult market.  From the tiny Little Something—the world’s first vibrator to have a replaceable motor— to the popular waterproof and rechargeable FORM 6, Jimmyjane’s products are not only stunning, but quickly flooding the mainstream market, appearing in luxury retailers such as Maxfield, Fred Segal, Selfridges, and others around the globe, bringing the world of sex toys into an entirely new, and respectable, light. Ethan’s story is also featured in The Unsexpected Story.

Susan Colvin










When Susan Colvin began working for an adult toy company in the early eighties, she was one of only two women in management positions industry-wide. Today her company, California Exotic Novelties, is one of the top novelty companies in the world. While working at CPLC, a full-service adult products distributor, Colvin found herself rapidly facing unemployment when it was announced that the company would be shutting down do to a costly legal battle with the U.S. Justice Department.  As CPLC’s general manager, Colvin was held personally liable and convicted of interstate distribution of obscene materials. It was at that time that Colvin and the management team decided to disband the company and break off the novelty arm of the business. In 1994 Colvin purchased the line Swedish Erotic from CPLC and began building her novelty empire.

The problem she quickly discovered was that the packaging was intended for a primarily male audience, something that would severely limit the sales of adult toys.  In a male dominated industry, Colvin decided to redesign the entire process, from packaging, to product design, to shipping.  She insisted that the packaging needed to be more tasteful and discreet, while the toys needed to have wider spectrum of shapes, colors, and functions—things pleasing to her target female audience.  Under her guidance and leadership, California Exotic Novelties (CEN) was born.

Credited with the creation of the original Rabbit Vibrator, CEN now carries products for both men and women, running the spectrum from the standard vibrators and dildos to masturbators, pumps, love dolls, fetish toys, and manuals and instructional DVDs.  CEN has also partnered with sex educators like Sue Johanson, who designed the “Talk Sex Royal” line (tagline: “Innovation, Luxury, and Passion”) and Dr. Laura Berman, as well as adult stars such as Alexis Amore, Tyler Knight, Julian and rock star Phil Varone, whose line introduced the first ever rock star mold and pierced dildo.

Susan Colvin was inducted into the AVN Hall of Fame in 2011 for her work in the adult toy industry and California Exotic Novelties continues to create new, well-built, and tasteful novelty products.

You can read more about Susan Colvin and California Exotic Novelties in the book The Unsexpected Story.

Facebook Twitter RSS
Sexy Web Videos


The Unsexpected Story


Latest Press Releases in Trans […]
Fri, Jul 12, 2024

LimeWire AI Studio Review 2023: Details, Pricing & Features
 In the rapidly advancing landscape of AI technology and innovation, LimeWire emerges as a unique platform in the realm of […]
Tue, Dec 12, 2023




Discount Healthcare